Pronounced "B'Steeyaaa", the latest restaurant to launch under the direction of Melbourne chef Jason Jones of Mamasita fame. B'Stilla brings to Melbourne some of the best Moroccan dishes this side of the Indian Ocean.
The identity features warm colours inspired by the cuisine of the region and heros the national colour of red prominently.
Letterforms were inspired by traditional stone carvings of formal arabic script, using a combination of sharp edges and singular serifs. The apostrophe is replaced with dots (’i‘jām) used in arabic writing to inject a strong visual cue to Moroccan culture.
Logotype, business cards, menu covers, updatable menu template, uniforms and signage were all designed for the South Yarra restaurant. All elements were created in keeping with the sustainable ethos of the restaurant.